digital album of all time with 440,000 units sold.īut Lady Gaga told The Wall Street Journal in June that, as far as digital music was concerned, her album was not worth more than the 99 cents Amazon charged.
And on the digital sales front, Born This Way earned the highest sales week for a digital album and became the eighth best-selling U.S. There is little doubt that Amazon's digital promotion of Born This Way helped Lady Gaga achieve first-week sales of 1.1 million units, marking the largest sales week since 50 Cent's The Massacre rung up sales of 1.14 million units in 2005, according to Nielsen SoundScan. But a controversy lurked underneath: Was such a radical price point encouraging people to buy more music, or simply devaluing it further in an era of rampant illegal downloading? That spurred what seemed like a digital music bonanza when two weeks later the online retailer sold digital copies of the original Broadway cast recording of the hit musical "The Book Of Mormon" for $1.99 from June 9–12.Īmazon ate the cost of the price cuts while boosting album sales, maintaining artist and label revenues and also drawing bargain-hunting customers to its site.
#EMINEM RECOVERY ALBUM SALES FIRST WEEK FREE#
On May 23 and May 26 Amazon offered digital downloads of Lady Gaga's new album Born This Way for 99 cents, presumably in an effort to draw attention to its new Cloud Drive music service, which offers customers who purchase an album 20 gigabytes of free storage space.
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